Audi is one of Germany’s oldest car manufacturers. As early as 1932, Audi began using the four-ring logo, which represented the merger of the Audi, DKW, Horch, and Rover brands into a single automotive company. 1. Horch Company: In 1909, due to disagreements with company personnel, Horch left the Horch Company he founded and subsequently […]
August Horch (October 12, 1868 – February 3, 1951) was a German engineer and automotive pioneer, as well as the founder of Audi, a giant in the automotive manufacturing industry. I. Start in Blacksmithing and Machinery Born on October 12, 1868, Horch was the son of a blacksmith in the village of Winningen on the […]
Audi is indeed part of the Volkswagen Group, yet it maintains a high degree of independence in brand operations and technological characteristics. Volkswagen Group incorporates Audi through a controlling stake while granting it a unique positioning in the luxury market, forming a classic model of “resource sharing + brand independence.” Subordinate Relationship: Volkswagen Holding 99% […]